Some people might look at Yvettes Bridal and see the most disorganised site, possibly combined with a colour scheme created by a bull rampaging through a paint shop.

However, look past the low grade pictures and into the statistics and things become a little clearer. Alexa reports the site is in the top one million sites world wide and in the top half million in the US alone, plus the domain name alone has a value of over $7,000 USD. Whilst this feat is not an overly difficult prospect for a main stream site, what is interesting is that it has been achieved with such a bad design – or has it?

Yes the layout, colour scheme and image quality are poor in the extreme, however, could this have been the tactical all along, making the site a talking point? In marketing there is always more than one way to ’skin a cat’ and whilst I’m not suggesting that everyone goes down this disorganised route, sometimes thinking a little differently can produce results.

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